Strategy

Wellington Triathlon and Multisport Club
Strategic Plan 2025–2029

Inclusive • Active • Connected

Vision

To be a leading, inclusive, and community-driven triathlon and multisport club that inspires participation, celebrates achievement, and grows the sport across all ages and abilities.

Mission

To foster a vibrant triathlon community in Wellington by providing opportunities for training, racing, learning, and social connection—supporting athletes from beginner to elite.

Strategic Priorities

  1. Community Engagement & Growth:
    Grow an inclusive and vibrant membership through targeted outreach and partnerships.
  2. Youth & Pathway Development:
    Expand youth participation and support progression for young athletes.
  3. Training Partnerships & Member Experience:
    Partner with coaches to deliver organised training events and tailored experiences for all members.
  4. Race & Event Innovation:
    Collaborate with other clubs to promote the Barefoot Series and increase awareness of regional events.
  5. Volunteer & Leadership Development:
    Strengthen volunteer engagement and provide leadership development opportunities for committee members.
  6. Sponsorship & Financial Sustainability:
    Secure long-term sponsorships and maintain financial transparency to ensure the club’s sustainability.
  7. Inclusivity, Wellbeing & Culture:
    Foster a welcoming, diverse club environment and promote member wellbeing

Focus Areas:

1. Community Engagement & Growth

  • Increase membership by 10–15% (≈25 members) annually through targeted outreach.
  • Launch a ‘Welcome to Tri’ programme for beginners and returners, including introductory clinics and onboarding resources.
  • Organize quarterly events and challenges to strengthen club culture and community, with prizes like free barefoot race entries offered by the club (separately from the annual Prize Giving.)
  • Partner with Kapiti Women’s Triathlon and launch TriWelly Women initiative to expand female participation.
  • Develop partnerships with local schools, workplaces, and community groups to promote triathlon.
  • Clarify club identity and naming conventions for consistent branding.
  • Segment members (beginner, intermediate, elite) and tailor offerings accordingly.
  • Promote club visibility at events like Weet-Bix Kids Triathlon with interactive tents and giveaways.

2. Youth Development

  • Grow youth participation by at least 20% (≈ 5 athletes) per year over 4 years through targeted recruitment and programming.
  • Secure funding for youth coaching, travel support, and equipment subsidies.
  • Introduce junior mentoring by senior club members and coaches.
  • Establish presence at youth-focused events and collaborate with regional clubs for shared training.
  • Create a pathway from Weet-Bix Triathlon to Youth Squad participation.
  • Work with Tri NZ development officers to identify and support emerging talent.

3. Training & Coaching Excellence

  • Offer weekly committee-led or coached sessions across all disciplines.
  • Formalize relationships with local coaches through transparent agreements and shared calendars.
  • Provide seasonal training plans from accredited coaches as part of member benefits.
  • Coordinate open water swim sessions and clinics with advance notice and promotion.
  • Explore virtual training meetups and winter virtual series led by rotating coaches.
  • Support coach visibility through club communications and event partnerships.

4. Race & Event Innovation

  • Position Wellington100 as a flagship destination race with long weekend appeal and regional promotion.
  • Support Barefoot Triathlon Series and explore inter-club race formats and point systems.
  • Introduce a club race series with points and prizes building up to 2028 World Champs.
  • Partner with regional events for club member discounts and visibility.
  • Avoid direct event organization; instead, support existing organizers through promotion and volunteer engagement.
  • Work with Tri NZ to explore sanctioned race opportunities in Wellington.

5. Volunteer & Leadership Development

  • Launch a volunteer recognition programme to celebrate contributions.
  • Provide leadership training for committee and sub-committee roles.
  • Seek to maintain Wellington representation on the TriNZ Board and support the development and engagement of technical officials.
  • Create pathways for youth and new members to contribute meaningfully.
  • Maintain transparent governance and regular member feedback loops.

6. Sponsorship & Financial Sustainability

  • Secure 3–5 long-term financial sponsors aligned with club values.
  • Develop a sponsorship benefits package building on the existing pitch.
  • Support long-standing sponsors like Pedal Project with measurable outcomes and promotional opportunities.
  • Ensure financial transparency and sustainability through regular reporting.

7. Inclusivity, Wellbeing & Culture

  • Celebrate diversity and promote mental wellbeing through inclusive programming.
  • Provide support options for members in need, including gear and mentorship assistance.
  • Maintain a welcoming environment across all club activities and communications.

Measuring Success

  • Annual member survey and feedback.
  • Sponsor satisfaction survey
  • Membership growth and retention rates.
  • Event participation and satisfaction.
  • Youth squad progression and engagement.
  • Financial reports and sponsor renewals.

What we leave to others

  • Direct event organization and race management:
    We support, promote, and volunteer at events, but do not run races ourselves.
  • Elite athlete development beyond club level:
    Advanced athlete pathways are led by Tri NZ and regional bodies.
  • Specialized coaching services:
    Coaching is provided by accredited partners; we facilitate connections and organized training events.
  • Equipment sales and commercial services:
    These are managed by local businesses and sponsors.
  • Regulatory and sanctioning roles:
    Tri NZ and relevant authorities oversee rules, safety, and event sanctioning.
  • Insurance and legal advice:
    These are handled by Tri NZ or professional advisors, not the club committee.
  • Venue management and bookings for major events:
    Event organizers or venues themselves handle logistics and bookings.
  • Dispute resolution and disciplinary action:
    Breaches of the Club’s constitution or complaints will be addressed through the Club’s dispute resolution process, with referral to TriNZ when appropriate
  • Health and safety compliance for events:
    Event organizers and venues are responsible for meeting health and safety regulations.
  • Technical officiating and race timing:
    These are managed by event organizers or contracted professionals.

Implementation Timeline

2025–2026

  • Establish foundational programmes: Welcome to Tri, TriWelly Women, youth squad expansion.
  • Formalize coach partnerships and training calendars.
  • Launch seasonal training plans and open water swim sessions.
  • Promote Wellington100 and build visibility for Barefoot Series.
  • Undertake engagements with other clubs in Lower NI to explore appetite for more coordinated event promotion and working towards interclub format. 

2026–2027

  • Grow membership and youth engagement through events and partnerships.
  • Introduce inter-club race formats and club race series.
  • Expand sponsor relationships and fundraising initiatives.
  • Enhance volunteer recognition and leadership development.

2027–2028

  • Consolidate training offerings and regional collaborations.
  • Support sanctioned race development in lead-up to 2028 World Champs.
  • Refine member segmentation and tailored programming.
  • Evaluate club scope and strategic alignment.

2028–2029

  • Celebrate achievements and prepare next strategic cycle.
  • Conduct full member survey and strategic review.
  • Document legacy initiatives and refresh club vision.
  • Plan for 2030–2034 strategy